Digital marketing for musicians · Release strategy · Paid media
Marketing for musicians releasing music - done right, before you waste a dollar.
Shuffle is a digital marketing agency for artists releasing new music. Get release strategy, paid media, and artist growth - built around your song.
Watch · 60 seconds
How Shuffle works.
Free tools
Try it before you buy.
Promotability Report
Free AI-powered tool that scores your release and tells you what to fix - before you spend a dollar on ads.
Try it freeProcess
How working with Shuffle works.
- 01
Tell us where you are
Share your release, timeline, and goals.
- 02
We pick the path
We point you to the right package - fast.
- 03
We build or run it
Roadmap, campaign, or both.
- 04
You move forward
Leave with structure that actually works.
If we don't think you're ready for the service you picked, we'll tell you honestly.
Artists come to us at different moments.
Sitting on a song
Not sure if it should be your next release.
Release date, no plan
Date is set. Rollout strategy isn't.
Need a real team
Strategy + execution across the whole cycle.
That's why we built four ways to work with Shuffle - so you get the support that matches your stage.
What do you need right now?
Pick the closest fit. We'll point you to the right package.
Packages
Four ways to work with Shuffle.
Pick the depth of support that fits - every package builds on the one before it.
Project · 48-hour turnaround
The Reality Check
Is this song ready to release? Get an honest answer in 48 hours.
For artists sitting on an unreleased song who need an honest answer: is this the right single, and is the campaign foundation actually strong?
- Honest review of your unreleased track and current assets
- A clear yes/no on whether the song is ready to release
- Which song should be your single (if you have a few)
- What's missing in your content and assets - ranked by impact
- Recommended rollout direction: timing, platforms, and structure
Fixed-fee project. Scope confirmed at intake.
Project · 4 weeks · 1 song
The Full Release Plan
A complete game plan for one song — built around you, week by week.
For artists with one song they're ready to take seriously. Best when the song hasn't been released yet, but we can also work with songs that are already out.
- Built around one song - single, focus track, or lead release
- 4-week structured rollout - tighter, sharper, easier to execute
- One strategy call every week with your Shuffle lead
- If you have a few songs, we help you pick the strongest single from up to 3 demos
- Works for unreleased songs (recommended) or songs already out
Project-based fee. 4-week engagement. Execution is separate.
Retainer · Ongoing
Done-For-You Growth
We run your marketing every month - ads, content strategy, the works.
For artists and managers who want a strategic partner embedded in the release cycle, not just an agency running ads in the background.
- Everything in The Full Release Plan
- Ongoing support on release timing, creative, and platform strategy
- We run all your ads - Meta, TikTok, Google, and Spotify
- Weekly performance reviews and quick pivots when something isn't working
- Direct access to the Shuffle team via Slack or WhatsApp
Minimum 3-month engagement.
Bespoke · Scoped to fit
Built For Your Team
For labels, managers, and tours that need something tailored.
For labels, managers with rosters, tours, catalog relaunches, and international campaigns that don't fit a standard package.
- Built around your roster, tour, or catalog
- Dedicated senior team
- Label and multi-artist roster support
- Tour, catalog relaunch, and international rollout planning
- Custom reporting and dashboards
Tailored to your needs and internal structure.
Why Shuffle
We don't guess. We use a system.
Most agencies jump straight to ads. We start earlier - with the song, the release logic, and the rollout plan.
- Release-readiness thinking
- Campaign planning frameworks
- Promotability logic
- Real paid-media experience
- Creative + platform strategy for artists
- Data-driven decisions, not gut calls
We don't just ask how much you want to spend. We ask whether the release is actually ready to win.
Real results
Streams. Saves. Sold-out rooms. We read the data, then we move.
Every campaign is judged by what actually happens - listeners gained, songs saved, tickets sold.
Monthly listeners · last 12 months
+247%
Saves
236k
Streams
4.1M
Followers
82k
Streams. Saves. Skips. We read the data so the next release lands harder.
From release plan to sold-out room. Strategy that ends in real moments, not just impressions.
Trusted by 2,000+ artists & labels
From single-release planning to full performance partnerships.
Strategic release planning
Helped artists choose stronger singles, better timing, and smarter rollouts.
Creative + media alignment
Built campaigns where content direction and ad strategy worked together.
Execution across platforms
Managed campaigns across Meta, TikTok, Google, Spotify, and artist channels.
Long-term growth support
Worked with artists, managers, and teams who needed a system, not one campaign.
Shuffle
FAQ
Frequently asked.
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